1. Introduction

At Hey Desi, your privacy matters to us.
This Privacy Statement explains how we collect, use, and protect your personal data when you visit https://heydesi.eu, purchase event tickets, attend our events, or interact with our online channels.

By using our website or attending our events, you agree to this policy.

2. What data we collect

We collect only the information needed to provide our services and improve your experience:

• Name and email address (for ticket purchases or contact forms)
• Payment and order details (processed securely through our partners such as Eventix or Weeztix)
• Technical data such as IP address, browser type, and visited pages (via Google Analytics)
• Social media identifiers (when you interact with our ads or profiles on Facebook, Instagram, or TikTok)

Event photography & video

During Hey Desi events, photography and video recordings may take place. These recordings may include recognisable individuals and may therefore constitute personal data under applicable data protection laws. We never sell or rent your data to third parties.

3. Why we collect it

We use this information to:

• Process and confirm ticket purchases
• Communicate about your orders or upcoming events
• Improve our website and marketing
• Measure engagement and visitor statistics
• Deliver relevant promotions through Meta or Google
• Document and promote Hey Desi events

4. Legal basis

We process personal data on the following legal grounds:

• Contractual necessity (for ticket purchases and event access)
• Consent (for newsletters and certain marketing cookies)
• Legitimate interest (for event documentation, promotion and brand development)

Our legitimate interest includes documenting and promoting our events, sharing event impressions online and supporting the continuity of our activities.

5. Sharing data

We share data only with trusted service providers who help us operate securely and efficiently:

• Eventix / Weeztix – ticketing services
• Google – analytics and advertising
• Meta Platforms – marketing and insights
• Sender or similar tools – newsletters

All partners follow GDPR regulations.

6. Cookies and tracking

We use cookies to understand how visitors use our website and to personalize content or ads.
For full details, read our Cookie Policy.

7. Data retention

• Ticket and order data: kept for up to 2 years
• Analytics data: anonymized after 14 months
• Newsletter subscriptions: kept until you unsubscribe
• Event media: retained as long as relevant for promotional and archival purposes, unless a valid objection is submitted

8. Your rights

You may at any time:

• Request access to your data
• Correct or delete your data
• Withdraw consent
• Request data transfer
• Object to processing

Contact us at info[@]heydesi.eu to exercise these rights.
If you have concerns, you may contact the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

9. Security

We use secure SSL connections and verified third-party systems to prevent unauthorized access, loss, or misuse of your personal data.

10. Updates

We may update this policy to reflect new laws or services.
The latest version will always be available on this page.

This Privacy Statement applies to all events organised under the Hey Desi brand, including Hey Desi, Hey Desi Lab Sessions and collaborative editions.

Last updated: November 10, 2025

Contact
For any privacy questions: info[@]heydesi.eu

Registered office: Keurenplein 41 Box C8122, 1069 CD Amsterdam, The Netherlands